Sometimes just a story to capture the essence of things.
Riviera enchanted me with a story that makes us
"taste" the profound meaning of marketing!
I found on the web: Tella great!
Words give meaning to everything, now more than ever.
A blind man was sitting on the steps of a building with a hat at his feet and a sign bearing the inscription: "I am blind, please help me." A publicist who was walking nearby, stopped and noticed that he was only a few pennies in his hat. He bent over and poured more coins, then, without asking the man, took the sign, turned it and wrote another sentence.
That same afternoon, the ad came from the blind and noticed that his hat was full of coins and banknotes. The blind man recognized his step: he asked if it was he who had rewritten his sign and what he wrote.
The advertiser said, "Nothing that was not true - I just rewrote your in a different way," smiled and walked away. The blind person never knew that his time on the sign reads: "Today is spring ... and I can not see."
A special greeting to all the boys of "Innovative Marketing Lab " Claudio, David, Andrew, Alexander, Riviera, Andrea and Fabrizio volcanic of Kikilab .
E 'was a course FA-VO-LO-SO!
Take a ride! It's worth it ... 
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